GroupRevMax releases space revenue optimizer

February 10, 2014

GroupRevMax today announced the addition of conference space to the group management tool, allowing hotels to be objective about conference space rates as well as the ratio of rooms to space that is sold to a group to maximize revenue on both. The settings and heuristics of the system focuses on maximizing Total Revenue and meeting the annual sales and revenue goals of the hotel instead of the traditional compartmentalized room and catering revenue. It also allows numerous customizations to fit it exactly to a hotel or city's specific group dynamics.

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